Psycho Bunny is a men’s contemporary and golf clothing label based in New York, founded in 2005 by Robert Godley and Robert Goldman. Founders Godley and Goldman have each spent decades working within the luxury menswear industry, with Godley working with numerous high-end European designers, and Goldman with luxury neckties
Our handmade designer face masks featuring 100% authentic Psycho Bunny are definitely “made for mischief”. Psycho Bunny is inspired by the 17th-century non-conformist maritime marauders and secret societies like the infamous Skull & Bones.
Psycho Bunny History
Psycho Bunny began was founded in 2005 by Robert Godley and Robert Goldman. They initially focused on luxury neckties. Handmade from English silk, their first collection of neckties introduced the signature long-eared, crossbones-clad lagomorph icon to the world. Inspired by the 17th-century non-conformist maritime marauders and secret societies like the infamous Skull & Bones, Godley sketched a logo on a napkin. “When I showed that tie to a buyer, she said, ‘Look at the psycho bunny!'” Godley says. “The name stuck.”
Since the launch of the Psycho Bunny neckwear collection, the brand has expanded into polo shirts; T-shirts; bottoms; cashmere scarves and socks; and golf apparel. Psycho Bunny opened its first US retail presence, a pop-up shop, in Miami’s Aventura Mall in November 2018. A formal store is anticipated there in 2019. The US store joins the brand’s other global retail outlets in markets such as Japan and South America.
In May 2019, The Psycho Bunny pop-up store at Aventura mall won the Gold Award for “Most Creative Pop-up Store Design” at the 2019 International Council of Shopping Centers (ICSC) awards. The annual competition recognizes the outstanding work done by exceptional visual merchandisers and retailers all across the globe. The store evokes cutting edge design and visual appeal, setting the stage for the future of retail shop concepts.