Off-White (stylized as OFF-WHITE c/o VIRGIL ABLOH) is an Italian luxury fashion label founded by American designer Virgil Abloh. The company was incorporated in Milan in 2012.
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The company was first founded as “PYREX VISION” by Virgil Abloh in the Italian city of Milan in 2012, which was abandoned after Pyrex Vision came under criticism after printing “PYREX 23” on the classic Ralph Lauren rugby flannel silhouette, and reselling them for a premium $550 price tag. Abloh then rebranded the company as Off-White, which he describes as “the grey area between black and white as the color off-white” to the fashion world. It has shown collections at Paris Fashion Week shows and is sold in retail stores in Hong Kong, Tokyo, Milan, London, and New York.
In August 2019, José Neves, owner of Farfetch, purchased New Guards Group, the parent organization of Off-White for US$675 million.