Dsquared² Logo

Dsquared² Logo

Dsquared² is an Italian fashion house based in Milan. The Dsquared² brand was launched in 1995 by Canadian identical twins Dean and Dan Caten.

Our handmade designer face masks featuring 100% authentic Dsquared² combine Canadian and Italian design aesthetics. Dsquared² can be comedic, contemporary, and at times edgy.

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Dsquared² History

The Dsquared² brand was launched in 1995. In 2000–01, Madonna commissioned the brothers to design over 150 pieces for her Drowned World Tour 2001 and “Don’t Tell Me” music video.

A runway show in 2005 ended with Christina Aguilera stripping male models of their clothes. In September 2007, the Dsquared² fashion show in Milan featured Rihanna entering the stage in an American muscle car, followed by a runway walk. In January 2010, the Dsquared² Autumn/Winter 2010 menswear show in Milan featured Bill Kaulitz descending from the ceiling in a caged elevator à la Rocky Horror Picture Show. Bill Kaulitz opened and closed the Dsquared² Autumn/Winter 2010 menswear show in Milan.

In June 2007, the first Dsquared² flagship was opened in Milan’s fashion district. Stores also opened in St. Moritz, Athens, Mykonos, Capri, Istanbul, Kyiv, Cannes, Singapore, Paris, Nicosia, and Hong Kong. In March 2015, Dsquared² opened its first flagship store in London. This is the first stage of its major store redesign program that will continue into the US at the end of 2015.[8][9] More recent Dsquared² store openings have included Miami, Doha, Los Angeles, New York, Baku, Rome, Istanbul, and Madrid.