Founded in 1969 as “Cuggi” in Toorak, Melbourne, Australia, the label was renamed in 1987 to sound more like an indigenous Australian name. 

Our handmade designer face masks featuring 100% authentic Coogi are always in style. Gucci can be bright, colorful, and busy.

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Coogi History

Founded in 1969 by Jacky Taranto in Melbourne, Australia under the name “Cuggi”, this brand’s DNA was always strongly associated with colorful knitwear. Initially, its products were marketed heavily at American and European tourists visiting Australia, in the hope of incentivizing them to pick up a garish memento of their time down under. Some 18 years after the company first surfaced, however, its name was tweaked to COOGI to closer resemble indigenous, aboriginal Australian names.

In the years to come, COOGI would gain infamy thanks to various musicians and actors, with Notorious B.I.G, in particular, becoming synonymous with the iconic rainbow sweater. In 1995, on his platinum single “One More Chance / Stay with Me Remix,” Biggie proclaimed “However, I stay COOGI down to the socks/Rings and socks filled with rocks,” bringing the Australian brand to the attention of hundreds of thousands across the globe. Biggie also named-dropped the brand in “Hypnotized” and “Big Poppa,” making COOGI one of the most lucrative names in urban style for around a decade.

Prior to this, some say Bill Cosby first popularized the trend, leading to the eponymous nickname “Cosby sweaters,” thanks to the fondness he showed the technicolor knit on The Cosby Show in the ’80s and ’90s. In fact, it turns out that the limited ability of TV cameras to pick out different colors at the time meant that patterns as intense as COOGI’s had to be avoided. According to the show’s costume designer Sarah Lemire, Cosby’s sweaters actually came from Perry Ellis, Missoni, and KOOS. Speaking on the matter, she admitted, “My sweaters were busy to a certain point, but it wasn’t to that extreme,”… “I still can’t stand those!”

Could the second coming of Coogi be upon us? The COOGI website recently relaunched, offering a “reimagined” take on the brand’s core collection that includes some on-trend updates, as well as the classics we all remember.